Wedding Supplier Spotlight: Alexandra Illustration & Design
It's all the little details that really make your wedding shine.
One specialism that often gets forgotten about on the wedding day is all the wedding stationery you have had made. This is a key part to your day even if it has been sent out before the day. It acts as guests initial welcome to your celebration so why not do it in style and get your dream designs made.
Today we let Dorset based Illustrator Alexandra Hammatt who runs Alexandra Illustration & Design chat to you all about herself, what she offers and how she works to make your dreams come true.
Take it away Alexandra....
Hello everyone my name is Alexandra and I am a self taught illustrator and modern calligrapher and make wedding stationery. I will put your wildest stationery dreams and requests onto paper. My role in your wedding is to create something that is bespoke to you, and I always want to dig deeper into getting to know my brides and grooms to be to put as much of you in your designs. As well as the whole wedding package I also do, bridesmaid and groomsmen gifts, cake/cupcake toppers, acrylic signage and personalised glassware. However if you have a completely different idea, I’d be more than happy to have a conversation with you about it and make it a reality. Being a wedding stationer is such a special job. It’s one of the first stages of your wedding prep, it’s exciting to create something so incredibly personal. Once it’s all printed and in your possession, your special day doesn't seem so far away.
You will always find me at my happiest when I’m in my little studio, working away on lots of different projects, or working at the coast. Whether that be wedding stationery, painting, coming up with new ideas for different products, you will find me with a smile on my face. I was always a creative person, there was never a day that went by without me holding a pen or pencil or paintbrush. I feel very lucky with what I do for a living. To me, it doesn’t even seem like a job because I love what I do. I get to zone out and get into a flow of pure creativity, working from the comfort of my own home in my twenties, I’m living the dream.
I design unique and exceptional stylish wedding stationary such as wedding invitation, welcome sign, seating plan, save the date, table number / name, RSVP, thank you card etc. I want to present unforgettable details for all couples who are prepared for their special day and while doing this, my goal is to touch the dreams of the couples and catch the concept of the wedding in their dreams because I know that this is a very difficult process and I want them to get through this process the easiest.
I usually work with simplicity and minimalist lines in my designs. However, sometimes my customers want different designs or concepts, I work according to their wishes, I offer the opportunity to make the changes they want, I absolutely send digital evidence before printing and I prepare it completely for the person, which makes them feel special and safe, so they do not face any bad surprises that may occur on the special day .
Stationery products that can be created with absolute simplicity and sometimes only with differences in font characters are very popular lately. At the same time, brides love the designs with flower and asymmetrical lines. They need to avoid designs that will shadow and confuse this beautiful day. There should also be harmony between all the details of the wedding. It should not be forgotten that the traces that this day will leave behind are memories and details.
When couples reach out to me via my Instagram account or via my website, I give them a kindly written feedback. While some couples come up with a certain concept, others ask if I will make the designs they have seen for themselves. Some couples need some help in this regard. First of all, I ask what kind of a wedding they imagine, for example, do they want my country wedding or do they dream of a ceremony in the church, or a party with their closest friends and family?
Then I ask for personal details (if not very private). If my customers want me to make a design from their fingerprints in their invitations, I make it suitable for them, or if they want me to add a photo of the place they first meet or details that will remind the place, I do for them. For all these details, I communicate primarily via e-mail or Whatsapp. I keep in touch with all the details I need, such as the guest list, seating plan, event address and date. After everything is done, I send a digital sample, after full checks and approval, I send it to the printing house for printing, and I check all orders with great care and mail it to the address provided with a 1st class local postal company. If the couples want some changes, I do it unlimitedly and freely. Because I'm trying to make the result perfect for them. In order for everything to be prepared flawlessly and completely, I have to start working at least 1 month before. So what are the fees for all these services? If you ask.
Of course, this is all about what you want because the quantity, quality and dimensions of the printing paper are the details that affect the cost. Before we start working on them, we need to talk to the couples in detail and come to an agreement.
Personally it makes me very happy that a couple trusts me on their special day and sincerely shares all their details, and it makes me feel lucky to think that I am part of it. Happy facial expressions after seeing my designs of my greatest reward couples. If they say 'I dreamed exactly that', these feelings that I experience mean I am doing my job right and motivate me to continue.
Since the Pandemic started obviously small businesses have had to adapt. Since I have already prepared all my works in digital environment, my workflow has not changed, but I had to make new designs or changes for cancellations or postponed weddings, but these are not a problem, I revise all changes or new designs free of charge. I believe that as the world we will overcome this problem, we can do this by supporting each other. I also had time to invest in my skill set and really push through with some personal passion projects as well as developing my greeting card options.
Wedding preparations can seem a stressful process, during this stage couples may have a hard time from time to time because they are busy thinking about all the details and organising. However, to ease these stressful times a little, they should choose the right suppliers. It should not be forgotten that these times are the beginning of their happiest moment and it is up to them to make it fun. By choosing the right suppliers, they can reduce their stress. My motto is 'Enjoy your special moment and I'll take care of all the details'. If I was to offer my top tip it would be to recommend that you prepare the guest list completely and meticulously and share all the details you want included as soon as possible. The last thing you want to do is offend someone if you spell their name wrong - Eek!
Finally to all the couples out there I want you all to know that I am doing this job with great passion, and I am at least as excited as couples doing it. I'm really sorry for the cancellation or postponed wedding this period. I do not charge any fees for the changes I have to make. In addition, I would like to announce with all my sincerity that it offers an exclusive 10% discount for customers who contact via my site (www.gooddream.co.uk) All you have to do is use the 'GDD10' code in your order.
In the meantime you can find me on these platforms, stop by and say hi!
You can also meet me in person to talk all about your wedding stationery at the Bristol Chosen Wedding Fair taking place on 24th October 2021 at Paintwork Event Space - to find out more and purchase you tickets click HERE.
Take care of yourself :-) xxx
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