Our motto in life is you can never have too much colour and we love to celebrate that at our wedding fairs. It just so happens that todays exhibitor insights celebrates this is abundance. This one is for all you unique brides who want to have their own individual style and personality reflected in what they wear for their wedding day. Beth, founder of Madame B’s Boutique talks to us today about her approach to creating colourful, fun and standout custom made headpieces that truly reflects the bride herself.
What do you do and why do you do it? What makes it so special to you?
Hello! I’m Beth, aka Madame B – milliner and wedding accessories designer. The way I stand out from the crowd is that I like to create bespoke, ethical wedding accessories for unique, creative and non-traditional weddings that slightly buck the trend to what is expected from the traditional wedding attire. That can include a variety of designs, from elaborate headpieces and veils to custom cufflinks and buttonholes. My mission is to create beautiful things that make the wearer feel happy and confident in themselves, but are also kind to the environment.
Why do you think brides and grooms find that so special?
Although the number of ethical fashion brands has been on the rise for the past few years, it is still relatively new to the wedding industry. People want to be able to take care of the environment without having to sacrifice style and quality.
What sort of questions do you find that couples often ask you?
A lot of the couples I speak to have an idea, a memory or a personal story that they want to incorporate into their wedding outfit, and they want to know how best to do that. For example, one couple I worked with last year love American Football, and wanted to work that into their wedding theme.
My answer to these requests is that there’s always a way to include these mementos somehow. My job is to use my creative skills to make their idea into a reality. Following the example above, I made some brightly coloured hair flowers for the bridesmaids in the colours of the couple’s favourite NFL teams, based on photos of their helmets.
Tell us a little about the process you go through with couples – how do you start?
As I do a lot of made-to-order and bespoke work, I always like to arrange an informal consultation, even if it’s just a chat over the phone, to get a feel for the couple and what they want. We’ll exchange emails with photos too, so I’ve got some visual references. If they’re on Pinterest or Instagram, so much the better! I usually ask for a deposit for custom orders, but I don’t send any invoices until I’ve got a clear idea of what they want. If I don’t feel I’m the right person for the job, I’m always happy to refer them to someone who’s more their style.
With custom orders, I also send ‘work in progress’ photos so that the customer can request changes during the making process if they want to. If need be, I’ll also arrange in-person fittings to make sure the piece will look just right once it’s finished. Keeping the customer in the loop throughout the process is really important for making sure that they’re happy with the finished product.
What do you find the most rewarding part of your job?
It’s hard to decide! I love the creative process, coming up with a new design, but I also really love hearing back from happy customers and seeing their wedding photos. It’s a cliche, but it does make all the hard work feel worthwhile when you see your designs being worn by happy, glowing people having a fantastic time.
And Finally what’s you top tip when it comes to planning a wedding?
Of course weddings are happy occasions, but they can also be very emotionally intense. Everyone and their Mum has an opinion on what your wedding should or shouldn’t be, and you can feel under a lot of pressure because of the weight of expectation. My advice is don’t try to keep everyone happy – you’ll be fighting a losing battle. Plan the wedding you want, not the one you (or other people) think you ought to have. That way you will be able to enjoy one of the happiest days of your life.
To see more of Beth’s work in person why not pop along to the London Chosen Wedding Fair this Sunday at the Islington Assembly Hall. We will be there from 11-4pm with over 40 suppliers who can help get your wedding planning well under way.
Tickets can still be pre purchased online with a 25% discount off our on the door prices and these can be purchased HERE
Photography Credits (From top to bottom):